Facebook has begun rolling out an update that allows users to choose the kind of content they want to see on their feeds.
The update is designed as a button, and named ‘Show more’ and ‘Show less’ will become accessible to users.
Meta Inc. made the announcement on Wednesday in a blog post, adding that the buttons will also recommend news feed contents for users’.
Clicking the options temporarily increases or decreases how similar content is ranked, resulting in a more fine-tuned feed of content users actually want to see so they spend more time on the platform.
“By offering more ways to incorporate direct feedback into Feed ranking, we’re making our artificial intelligence systems smarter and more responsive,” the company says in the blog post.
The buttons will also appear in the three-dot menu on individual posts and in the Feed preferences settings and will be coming to Reels as well.
Meta already has an assortment of different ways users can tell Facebook what they want to see and what will keep them coming back.
On Facebook, users can already hide posts, which is supposed to prompt the platform to cut back on the amount of related content.
Users can also tweak their Feed preferences to customize which posts they see by adding favourite friends or snoozing posts from other users, groups, and pages.
Meta has made it clear that Facebook’s Feed, originally meant as a place to connect with friends, is changing rapidly in an era of TikTok dominance.