Earlier this year, Discovery acquired WarnerMedia to form Warner Bros. Discovery, becoming one of the biggest media companies in the United States.
As we anticipate cutting edge innovations from the media giant in 2023, the first thing to expect is a combination of HBO Max and Discovery+.
Techcrunch reported that WBD are tipped to launch a merged streaming service that pairs HBO originals and Warner Bros. films with Discovery+’s content library of unscripted shows, documentaries and more.
This would increase the total number of viewing time available to subscribers to nearly 200,000 hours of programming and over 100 brands, such as CNN, TBS, TNT, TruTV, Cartoon Network/Adult Swim, Food Network, TLC, HGTV, ID, Animal Planet and many others.
Another surprise ready to be let out the box is that, the streaming service will reportedly be called just “Max,” and will make its debut in the U.S. before launching in Latin America and then in Europe in 2024.
While there will be an ad-free and ad-supported option, its ad-free offering will likely cost more than what subscribers pay now for HBO Max’s premium plan, which is $14.99/month.
“Max,” or whatever the company decides to call it, will be a major contender in the streaming wars, recalling that HBO, HBO Max and Discovery+ ended Q3 2022 with a combined total of 94.9 million global subscribers.