Adobe on Thursday announced that it would provide its artificial intelligence tool for creating images, Firefly, to its large commercial clients with financial protection for copyright disputes concerning content created with the technologies.
“We financially are standing behind all of the content that is produced by Firefly for use either internally or externally by our customers,” Senior vice president of digital media at Adobe, Ashley Still, told Reuters.
The decision to add compensation comes in the wake of an increase in legal disputes over the use of picture data in AI services provided by businesses like Stability AI and Midjourney, which can produce imagery from as little as a few words of text.
Earlier this year, Adobe produced a test version of Firefly, a service it claims was built using only legally acceptable image data.
As part of Adobe Express, a product meant for business users who do not have a creative background, Adobe announced on Thursday that it will begin making Firefly available to its corporate clients.
Adobe claims it would provide indemnity for photographs made using the service in an effort to reassure those customers, despite the corporation omitted any financial or legal information regarding the program’s operation.
According to Adobe, businesses may further personalise the service by instructing staff to use their own logos and merchandise, which will ensure that “when employees are creating content, it is literally within their brand guidelines,” Still added.