Google is working on a next-generation search engine that will provide a “far more personalized experience” to hundreds of millions of people around the world.
According to The New York Times, the search engine would be more conversational, similar to Microsoft’s own Bing system, which incorporates a GPT4-powered chatbot into the search experience.
Google has its own version of ChatGPT called Bard, and it won’t be shocking to see the technology make its way into the next version of Google’s search engine.
Continuous learning is another intriguing aspect Google has planned for their next search engine. The system will learn the user’s usage habits and preferences as they interact with it.
In addition to working on a new search engine with no firm release date, the corporation is also working on new AI-powered capabilities for the current-generation search engine under the project codenamed Magi.
These features, according to the study, are “being created by designers, engineers, and executives working in so-called sprint rooms to tweak and test the latest versions.”
Magi will not rethink Google’s money-making online advertising system and will continue to offer ads in search results, particularly those that may lead to a financial transaction.
Bard, Google’s ChatGPT competitor, does not now show advertisements, but the business intends to push ads while Bard performs specified duties, such as developing code on behalf of users.
The Magi project is apparently being worked on by a team of roughly 160 engineers.
Many staff are already putting some crucial features to the test, such as asking follow-up questions to improve its conversational capabilities.
Notably, Google is planning a limited public release of the tool next month and will release further new search features in the fall season.
The first million users to gain access to Project Magi features will be one million, but that figure will grow to 30 million by the end of the year.
Google in response has reportedly accelerated the development and deployment of AI products across its services, especially after Microsoft took the lead by investing billions in ChatGPT developer OpenAI.
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