Pinterest on Thursday announced a multiyear strategic ad relationship with Amazon to offer more brands and relevant items to its platform.
The new agreement would make Pinterest the e-commerce giant’s first third-party ad partner, according to a blog post published alongside the company’s first-quarter results report.
While Pinterest has been working for years to connect product ideas to purchases, the Amazon marketing relationship could provide consumers with a more frictionless buying experience.
Unlike on other e-commerce websites, Amazon customers may not have to fill out forms because their payment information is already on file with the corporation, resulting in faster checkouts.
When visitors see an Amazon ad on Pinterest, they will be directed to Amazon to complete their purchase, according to Pinterest.
“Over 463 million people come to Pinterest each month to create a life they love. Brands and products are a critical piece of this journey, enabling Pinners to move easily from inspiration to action and advertisers to realize value in connecting with users with high commercial intent,” Pinterest said in its blog post.
“Our partnership with Amazon will allow us to scale these efforts in meaningful ways,” it added.
The company stated that the Amazon ad connections will be implemented over several quarters beginning later this year.
Pinterest can’t yet say where the ads will display to end users, and it’s not making any short-term income projections, adding that it may not see a significant impact until next year.