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Tottenham, Google discuss £1bn stadium naming right deal

Tottenham, Google discuss £1bn stadium naming right deal

North London club, Tottenham Hotspur, have held talks with Google over a naming rights deal for the Tottenham Hotspur Stadium.

According to The Athletic, a partnership with Google would generate enormous amounts of income for Tottenham and contribute to raising the stadium’s profile internationally, which was renewed during this month’s NFL doubleheader.

Spurs chairman Daniel Levy has previously said that he would only approve a contract if it was the perfect partner for the site, despite the stadium having opened in 2019.

Tottenham recently held the second game of their yearly NFL doubleheader in north London, which contributes to the stadium’s increased international appeal.

Levy reportedly wanted more than £250 million to sign on the dotted line in order to compete with other world-record stadium agreements, according to a London story from the previous year. The market capitalization of Alphabet, the parent company of Google and its subsidiaries, is more than $1.5 trillion US.

In June of last year, Levy hired former NFL executive Todd Klein to help them find a lucrative naming rights partner for their stadium.

Klein, a former Miami Dolphins player, assisted the Florida-based American Football team in securing an 18-year naming rights contract with Hard Rock for a reputed £180 million.

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