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Twitter rolls out TikTok-like full-screen video feature

Twitter rolls out TikTok-like full-screen video feature
IMG: Twitter

Blue-bird social media app, Twitter announced a new feature on its platform that makes watching and video discovery easy and enjoyable.

Twitter on Thursday announced that in the coming days, iOS device users will be able to click on a video in their feed to enter a new scrollable video feed.

You’ll then be in a scrollable feed of videos, which is similar to the browsing experience on TikTok.

If you want to exit the viewer and go back to the original tweet, you can click the back arrow in the top left corner.

Twitter says the purpose of the new immersive media viewer is to make it easier for users to discover engaging videos.

The social network didn’t say when the immersive media viewer will roll out to users on Android.

Twitter began testing a TikTok-like video feedback in December 2021 to give users a more personalized Explore page.

In this test, Twitter turned the entire Explore page into a video feed, complete with a “For You” tab. With the changes announced today, Twitter isn’t focused on replacing the entire Explore page with a TikTok-like feed.

The company’s approach to a TikTok-like feed can be seen as a somewhat tolerable one, especially considering that it isn’t directly forcing it onto users, as the previous TikTok-like video feed test did.

People who like scrollable video feeds can access the immersive view if they like, and users who don’t want a video feed can choose to not open up the immersive viewer.

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