Substack, the leading newsletter platform, is creating a private substack. On Thursday, the business announced new features, including private Substacks.
A private Substack is a publication that you can host on your own or that readers can subscribe to in order to read your postings. Substack hosts have the authority to approve or deny subscription requests.
According to Substack, private Substack accounts function similarly to private Instagram profiles. According to the company’s blog, a private Substack can be used to keep in touch with friends, develop communities of interest, and test the waters for a new publication.
Users can switch from public to private Substack at any time by going to their preferences and selecting “Private” in the “Import” section.
Readers will not be able to see any posts if a person makes their publication private. When a reader wishes to subscribe to a Substack, the writer will receive an email containing the reader’s contact information. Your requests can be found on your Subscribers page. If you grant a request, the reader will be subscribed automatically and will receive a Welcome email.
The introduction of the new feature places Substack in direct competition with the microblogging platform, Twitter. Substack has targeted Twitter’s user base in recent months with the debut of Substack Chat, which allows writers to engage directly with their dedicated readers right within the Substack mobile app. For many years, Twitter has allowed you to make your account private, and it also offers Twitter Circle, which lets you tweet to a limited audience of your choice. Substack’s Chat function competed with other online communities such as Discord and Slack, which also offer private settings. Substack’s new product might be interpreted as a strategy for the company to align its platform with the companies with which it wishes to compete. In addition, due to the termination of Revue, Twitter’s newsletter function, users of the feature have relocated to Substack, resulting in user loss.
Other new Substack features available today include upgrades to the company’s chat tool. The new features are intended to make it easier to initiate conversations with current users. When you share a new post, podcast, or video, you can now instantly start a conversation in Chat by sharing the link with a caption.
For users who have numerous Substack publications, the firm is offering a new functionality that allows them to simply switch between them without having to remember multiple logins and passwords. Another new feature allows users to “duplicate” postings, allowing them to reuse templates rather than reformatting each article from scratch.
The company is also improving search, with a search box now prominently displayed in the top right corner of the page.
When you search for keywords, the top three relevant posts will be displayed. Readers may now search keywords in their web inbox to identify posts, publications, and persons. Furthermore, math and scientific authors can now use LaTeX to embed math equations into any post.
Chris Best, the co-founder of Kik Messenger, Jairaj Sethi, a developer, and Hamish McKenzie, a former PandoDaily tech reporter, established Substack in 2017.