Photo and video sharing social media platform, Instagram is set to redirect focus to content creation on the platform with its next app upgrade.
To do this, the platform has announced plans to remove the Shop page from its home screen in order to give more prominence to the tools that allow users to share photographs and video, along with the Reels feature.
The information regarding the adjustment was made available by Instagram’s Help Center.
According to the Center, the Shop tab will remain active until the end of January; but, as of the next month, it will be gone.
Even though this change appears drastic, it shouldn’t come as much of a surprise because it was initially noticed in testing a few months ago, indicating that the app would be placing a greater emphasis on creation.
Although the shift will undoubtedly be welcomed by people who only wish to concentrate on the art of creation, it is uncertain how much this will effect product and company sales.
Instagram won’t stop allowing users to shop within the app, despite the Shop tab getting a backseat. The site will still allow users to buy goods through tagged products in posts and the shop button on a business’ profile page.
The social media platform stated that it will “continue to invest in shopping experiences that provide the most value for people and businesses across feed, stories, reels, ads and more.”
To encourage creators to stick with Instagram, a number of features have been added over time. Even more protective security and safety elements have been added to the app to better safeguard its users.